December 12, 2007

Don't Have a Band? Don't Worry - Get a Robot!

This is just the best take on Christmas carols ever - my colleague Flemming Sorensen at LEGO who is simply a genius with all things mechanic, robotic or LEGO, decided to see just what a Mindstorms robot was capable of and here is one great take - Flemming and the robot playing Jingle Bells together. He's one of those people when you think you've hit a brick wall and an impossible task, ask Flemming and he'll do one of those wistful looks into the horizon and say: hmm... let's see.. and before you know it, he will have thought of something you didn't think could even be done. So get yourself in a Christmassy mood:


Or get the full Xmas medley here Christmas Medley with Mindstorms NXT Robot where the Mindstorms robot also plays a bagpipe solo all by itself!

December 10, 2007

Deeper Sense of Luxury

In an earlier post I talked about what makes a good toy, contrasting two rival consumer mindsets against one another as partially to blame for the problem with toys imported from China: on one hand the desire (or expectation) for safety and quality at knock-down prices; on the other hand - the (almost) accepted transitory nature of many products and the subsequent unwillingness to spend money on products where safety and quality are taken extremely seriously.

So where the true cost of quality has eluded people, and the effects of low quality not being completely clear (until now), it has been an easy option for many companies caught in this dilemma to go for Chinese-manufactured products as keeping manufacture in Europe or the US would simply have created prices that consumers would not be willing to pay.

However this is beginning to change. First indications of this was the emergent trading up, trading down trend where people deliberately sought to save money through highly thrifty shopping for everyday essentials, yet splashing out on upgrading select items in luxury outlets. Yet, contributing to the warped sense of value is of course the flip-side to all this, where reports and documentaries detailing how many luxury labels charge a premium for the 'perception' of quality they embody, but in actual fact many products are manufactured just the same as ordinary priced items. Luxury items simply command a higher margin, with labels pocketing the change.

What people are beginning to understand is what exactly the elusive term 'quality' means. It appears that Quality functions like a broad stroke term to encompass high expectations on:

  •     Material
  •     Finishing
  •     Design and Usability
  •     Functionality, features and compatibility
  •     Ethics and sustainability
  •     Health and Safety
  •     Environmental Impact
  •     Service and replace-ability

Many still refuse to pay the premium that this may translate to in the short term, but as we increasingly begin to be able to factor the costs of the long-term impact of such choices - it becomes very hard to sustain the argument. Leading this change is the growing attention paid to corporate social responsibility and initiatives like the Deeper Luxury report by WWF UK where the media response to this could be the tipping point for the Industry as suggested by CSRwire

Report_cover Media Response to WWF-UK Report on Luxury Brands Could Be Tipping Point for the Industry.

Last week over fifty newspapers and magazines from Britain, Brazil, Australia, New Zealand, Italy and Switzerland reported on the corporate responsibility of the world's largest holding companies of luxury brands. For the first time they had been ranked on their ethical performance in the report Deeper Luxury: Quality and Style When the World Matters, which was published by environmental group WWF-UK. The news went 'viral' through trade journals and blogs on fashion, jewelry, and celebrities.

The report "could herald a huge change in the way global luxury brands operate," states Fashion UK.(1) 'The luxury goods industry looks like it's having its own Nike moment," suggests UN corporate reporting expert Dr Anthony Miller, referring to the mid-90's criticism of labour practices in Nike's supply chain that made the company invest heavily in its corporate responsibility programme. Within days, Just-Style.com reported that "PPR Group commits to improving sustainability" as a result of the publication.(2)

 

Continue reading "Deeper Sense of Luxury" »

December 09, 2007

Jesus Saves - Buddha Does Incremental Backups

This title I actually came across on a T-shirt, which I found hilarious, because an all consuming worry recently made me buy yet another external hard drive, this one now a Tera-byte (1000 gigabytes) to use to back up my various data currently spread across other external hard drives and my computer(s).

Jesus_saves_folded_marge_black_fold This is it - my volume of physical possessions is gradually decreasing (i.e new music albums, printed photos, design visuals, printed matter) as I rejoice in the space efficient way of storing all this information on my computer. Equally it fills me with worry to know that a growing part of my life in the form of memories and content I value is living not readily to hand to be leafed through, touched and felt, but as a collection of zeroes and ones on a hard disk that may just one day decide not to start, or get infected by a virus or God forbid just be carried out in the pocket of some enterprising burglar. I can't quite fathom him running off with my library of books which take up half of our living room, or the vast collection of academic paperwork, but hard disks are far more juicier a price and guess what? If you don't like the content on it, you can always erase it (!) and put something else on it instead.

I'm also really excited by the new operating system from Apple, called Leopard or OS 10.5, which has this nifty feature called Time Machine, which keeps track of all the versions of files on your hard disk so you never accidentally lose a file again. However, I did spot a problem with this though - where it addresses the problem of backups in the past where everything is more or less backed up and it can be arduous searching through your backups to find specifically the one file you are looking for - if you lose your entire hard drive on your computer and have to start from scratch, I'm not sure Time Machine can help with restoring everything all at once.

That means incremental backups of your entire system are still worth while - having it all, done regularly, ready to be restored in its entirety at the touch of a button, backed up on a drive you hide somewhere in a secure place away from your computer, just so that should things get nicked - your memories aren't one of them.

More great geek-wear from Syswear

December 08, 2007

What Makes a Good Toy?

All the recent attention focused on the toy industry courtesy of safety concerns seem to have not just caused any Chinese-manufactured toys to be viewed with suspicion and sent parents trawling through the Internet in search of advice on the matter, but also caused a wider shift in spending patterns link as parents increasingly worry about finding something for their little ones this Christmas, which won't get recalled in a few months time when someone licks it and finds it poisonous.

This in my mind doesn't just touch on ensuring even better quality control on toys, but brings in to sharp focus two potentially incompatible value-systems: on one hand - the desire for safety and quality; on the other hand - the (almost) accepted transitory nature of many products (temporary diversion rather than long-term joy) and the subsequent unwillingness of some to spend money on products where safety and quality are taken extremely seriously.

Certainly in the toy industry nobody likes to point fingers and it is a matter of ensuring that each manufacturer takes responsibility for this, however with a lot of the focus on price, China has in recent years been a very tempting solution for many trying to keep abreast with a larger consumer trend of continuously wanting everything faster and cheaper than before. Quality takes time, it costs too and that can be a problem if your company's business model can't support the investment in it.

Back to lamenting toys I was recently asked what in my opinion makes a good toy, so here's my personal list of criteria:

1. Age appropriate - small children in particular like to put everything in their mouth and are very  tactile in their play and exploration of the world - that means that the materials used and size are essential in making the toy safe. Older children have better fine motor skills and have stopped 'chewing' on everything to figure them out so can better handle small pieces.

2. Hands on - minds on: children's gross and fine motor skills along with coordination mature earlier than other parts of their brain so it is important that their toys stimulate movement and coordination, both on large and small scale. The ability of the toy to engage your mind and imagination is essential as children learn about both themselves and the outside world through their imagination.

3. Easy to learn but challenging to master - this gives the toy longevity and guarantees interest over time.

4. Many ideas and opportunities - it is important to be able to learn through the toys, but if they do not encourage experimentation and idea generation the learning will be short-lived

5. Fun alone and together - being alone and together is important for kids, both with their own peers but also with their parents, so toys that can handle both enable role-play and storytelling that kids both love to hear and to do for themselves, alone and together.

Now some toys tick all the boxes, others only some, but it's important to remember than there are many kinds of toys, each with their own strengths and a good mix is important too, but above all they must all encourage play, the more the better!

 

 

December 04, 2007

Making a Difference While You Still Can

Whenever people ask me who I work for I more often than not instantly get a smile from perpetual strangers and some of the most touching personal stories about the role LEGO played in their childhood or still does for their own children. It is a wonderful privilege to be here and equally I feel it is an enormous responsibility I and my colleagues carry to ensure LEGO remains something kids (young and old) all over the world love.

Sometimes though, people get a bit sick of all our passion and think some of our emotional outpourings about how important creativity is for children a little schmaltzy - maybe because side by side with us on the toy shelf are countless other products aiming at children, some not even safe to play with and some so calculating in their approach that the only conclusion you could arrive at is that all toy companies must be evil exploiting little hands and minds with pointless diversions. Ironically - to some extent I would agree, there are plenty of products out there that fall in that category. To the same people, LEGO is also just another company, with politics and silly stuff and nothing of the 'specialness' that our fans talk about. To this though I have to vigorously disagree and explain why I'm here.

Before joining LEGO I worked for a UN-sponsored children's charity and one of our big focus areas was Agenda 21 and empowering young people to be part of the sustainable development of their communities. This work brought me in touch with young volunteers from all over the world and I got to travel to such disparate locations as Latin America, Africa and China on projects that were all about getting young people to take leadership of their own futures.

Despite how incredibly important the issue, it is heartbreaking how many young people out there are the victims of hunger, famine, war, AIDS or just the sheer lack of education, of opportunity and how very hard work it can sometimes be to inject hope into the eyes and minds of this generation on whose shoulders the future of the world rests. There is nothing more depressing than meeting 10 year-olds who have lost the will to live, because everything around them has been destroyed and they are consumed by hatred of the soldiers and people who killed their loved ones.

More depressing is the fact that they have never had the luxury of play, of discovery, of gradually gaining confidence in exploring their ideas and growing up to be curious and adamant learners, convinced in their own ability to make the best of a hopeless situation. But that is the gift of a creatively stimulating toy.

And thus for me, every year I go to the Toy Fair and am depressed in my heart and soul over how many rubbish toys are produced, pointless gadgets, little gimmicks that elicit a smile and 5 minutes of diversion before they too end up as landfill I know now for a fact that I could never work for another toy company than LEGO. Why? Because LEGO is more than a toy -

It is a mighty tool with the potential to reshape your mind and your thinking, but disquised as an innocent child's play thing it is not locked up in science labs as the exclusive tool of neuroscientists, but instead its out there, in children's toy chests around the world, giving the best gift a parent could ever give their child: the gift of creativity, of hope in a better future and the belief in your own ability to prevail over difficulty.

That is why I'm here.

November 29, 2007

Why Do We Blog? That is the Question

A great post by Scott Adams, the famed creator of Dilbert has got me re-thinking this whole blogging thing, well - re-thinking it for the fourth time at least as those of you who read this blog will notice.

He says:

I’ve decided to blog less. I posted daily (mostly) for two years, with the theory that my efforts would be compensated in four ways.

1. Advertising dollars
2. Compiling the best posts into a book.
3. Growing the audience for Dilbert
4. Artistic satisfaction.

Readership of The Dilbert Blog is growing rapidly, but at about the same rate people figure out how to use RSS feeds to get the content without the ads. So there’s no longer a correlation between how hard I work and the ad income I earn..

My book based on the blog posts, STICK TO DRAWING COMICS, MONKEY-BRAIN! got great reviews for content, but angry reactions in people who feel that other people, who didn’t read the content on the Internet, and never will, should not buy the book..

I hoped that people who loved the blog would spill over to people who read Dilbert..Instead, I found that if I wrote nine highly popular posts, and one that a reader disagreed with, the reaction was inevitably “I can never read Dilbert again because of what you wrote in that one post.” Every blog post reduced my income, even if 90% of the readers loved it..

I enjoyed being relatively uncensored, and interacting with the readers on fun topics. That’s why I will continue blogging, albeit less controversially..It’s hard to tell the family I can’t spend time with them because I need to create free content on the Internet that will lower our income.

So all this nonsense about social media and blogging and how it all makes us famous.. naah, it's more likely to make us (in)famous as Scott puts it so well above. So here are my top 4 reasons:

  1. Cleaning up the mental jumble known as my brain
  2. Hoping that these insightful posts would in 2 years remind me of insights I had 2 years ago and then promptly forgot about
  3. Writing for other reasons than work!
  4. Gathering the best posts (as voted by visitor numbers) into a book
I'm your classical definition of a knowledge worker. I used to be a skill worker (people employed me for my skill in translating complex ideas into designs that sold toys). Now they employ me to make sense of a ton of stuff happening around us and suggest ways for the business to cope with it all. That means my brain is devouring information continuously to stay ahead of the game. Some ideas stick around and mature into business opportunities, others are forgotten about. Much like you have to clean your office every now and then, I like to clean my mind by putting some thoughts down in a post. Utterly selfish I know.

So occasionally I have some useful thoughts and I find that unless I jot them down I forget about them. I had this dreadful interview recently where they asked me to list a pile of my accomplishments. I couldn't have been asked a more grating question as I'm stuck in this rut where whenever I accomplish something my satisfaction is very short lived and simply serves to highlight all the other things that still need doing. Much like the more you learn the more you realise how little you know and how much more there is to learn out there. So the important thing is to catalogue the learning, not the accomplishment.

So being this 'knowledge worker' I find I spend my life writing emails, letters, and presentations - in fact most of my writing is exclusively for purposes related to work. How boring! At least here is a chance for me to vent my spleen about stuff, which doesn't have to fit into a Power-point and be only 20 slides, in 30pt font size for a presentation lasting 45 minutes.. hurrah!

My highly erratic and diverse topics mean a book of my blog posts would be every editor's nightmare and the posts that are most popular on this blog is my collections of bumper stickers - which are funny, sometimes profound and but always funny. Difference is, I collected them together in one place people can find them and laugh about them, but I didn't invent them. Therefore I'm not sure they should be in the book.. so you can see where this is going. I'll stop now.

November 28, 2007

Earning the Affinity of Your Consumers

Some years ago I came across an excellent paper by Juan Pablo Valencia and Taryn Westberg at the London Business School, where extensive investigations were conducted into how experiences people have with brands influence their perception of it and how best to generate value from Brands through experiences.

Their paper (Experience and the Brand) discusses this in elaborate detail, which makes for some interesting reading in itself and one of their conclusions is to use a consumer affinity pyramid where you place your consumers based on the level of their affinity for your company. The people who love your brand are at the top and those who hate you are the very bottom. Interestingly people at different levels of the pyramid have specific consumption patterns, thus generating different revenue for the company. Moreover, as they move to higher segments the bring more value in the following ways:

  • Higher consumption rate and repeat usage
  • More willingness to pay price premiums
  • Longer relationship with the brand (decreased churn)
  • Word of mouth/brand ambassadorship
  • Community Effects

There are alternative models to the one just described. For example, brand impact can be evaluated by calculating the advertising and PR expenditure that would be needed to get the same results in terms of changes in customer behaviour. The concept is simpler, but can only be used for comparative purposes. Alternatively, if customers can be tracked through CRM or other means, then the actual impact on sales can be measured. Sales impact can then be used to determine effectiveness with an ROI model.

So then we get to the interesting part. If this is indeed the case - the big question then becomes: how do you influence people's movement upwards in the pyramid? What creates higher levels of affinity in consumers? Is it a fancy marketing campaign? Is it friendly staff? Is it the ability to customise your own products? Well, as far as I can tell - it is not that simple. Despite the transformative power of experiences (as extolled in the paper), consumer affinity is made up of a range of factors, if one is to consider affinity from a long-term perspective, where it can truly have an impact on the company and its sustainability. Ultimately there is no gimmick solution to this problem, but in fact it is one that demands a profound re-evaluation of the company as a whole, what it is, what it stands for and how it treats its supporters: the consumers.

Broadly speaking we know that higher levels of affinity means people have a deeper emotional bond with a company. Experiences that are meaningful have a capacity to create an emotional bond by virtue of our participation in them, which moves us from objective observers into being active participants. If the experience we participate in is a positive one, or even transformative, our affinity will be higher than it would be if say, we just heard about it from someone else. That means we care more.

We care about the product and the company, we worry when things are not going well, we get more disappointed than average consumers if we are let down and we are also more willing to personally contribute to the company with content, ideas or even help our fellow consumers with advice and ideas. So with this in mind, the responsibility of companies is huge in making sure to respect and value every single last contact with its consumers and not consciously and repeatedly fail its most staunch supporters. That is a radically different approach than merely keeping a bunch of shareholders and investors happy. It's about ensuring every one is happy and consumers first and foremost. So can that even be possible I hear you asking?

Why not? The rate of change in technology, software, CRM and the growing number of online contacts a company receives, it should no longer be impossible to consolidate all these connections into user profiles that can be used, not for endless marketing campaigns and bombarding users with offers, but as a means of going back to basics: of listening and anticipating and respecting, being deserving of that emotional bond people have with you. And for that, you as a company have to behave more like a trusted reliable friend that some faceless bully in the playground that sometimes has a great offer to tempt you with and next minute leaves you in some quagmire of call-centre hell and bad service. The question is as a company: are you worthy of your consumers' affinity?

November 27, 2007

Visions of the Future: Understanding Trends

Back to that time of the year again, I'm busy collaborating with people across the company and externally to pull together insights and inspire a new bout of business development for next year. It's a fascinating subject, mapping the competitive landscape around any company, because some things you can control and knowing about them in advance will really help and other things, well, they just happen and sooner or later some of it or all of it will have an impact on you too, whether you like it or not.

For my own sanity's sake I keep following a 3-pronged approach when it comes to understanding trends, an approach I originally came across courtesy of Unilever and having chewed on it for quite some time, I've come to the conclusion that it is a very powerful way to understand the difference between cause and effect in the arena of trends.

The word 'Trends' in itself has become somewhat of an overused term and tons of institutions now deliver trend reports of various calibres, sometimes causing more confusion than clarity and this because everything is muddled together: Macroeconomic drivers meeting consumer anxieties in some niche expression through one single on-line service provider isn't exactly a trend, it is an expression, which may be the correct expression to capitalise on a nascent consumer trend, but it's longevity as a business is dependent on other factors in addition than the survival of the potential trend that spawned it. Thus it has to be evaluated as an expression, not as the mother trend - if that makes sense?

Back to the 3-pronged approach: Firstly we must seek to understand

  1. Drivers
    • External drivers - these are out of the control of individual consumers, but somewhere along the line they may have an impact on your life. Examples are the global economy, climate change, political risk and so on.
    • Internal drivers - These are value, aspiration, needs and demands driven and influence the life of consumers.
  2. Trends - trends are really about how consumers respond to the above drivers through their behaviour. It's not about whether black is in our out, it's more about understanding that fundamentally our needs don't change that quickly, but external and internal drivers will create new opportunities for those needs to be met, which conveniently leads us onto the third point:
  3. Expressions - These are ways in which the trends are expressed in consumers' day to day lives, examples illustrating how businesses for instance are exploiting the trends today.

So bearing this distinction in mind, it is easier when you come across anything labelled a 'trend' to understand whether this is in fact an external or internal driver, a consumer response to the former in the form of behaviour or indeed an expression of the trend in the form of a business.

By keeping a keen eye out for the drivers, both internal and external over time it becomes possible to stay ahead of the curve so to speak, to anticipate trends and expressions, rather than merely notice more and more obscure new businesses cropping up. This is hard and of course it helps constantly being on the look-out for many different kinds of information, sources and so on, but also consciously engaging in monitoring something will gradually make you more sensitive to small changes and being able to identify the crucial indicators in a field that tell you when something is about to change.

November 26, 2007

Helmets aren't just for Astronauts.

Nick Larsen, the man behind the uber-cool Charge Bikes and the Charge Plug fixie I keep staring at longingly whenever I see one, just sent me this great video explaining the importance of wearing a helmet when cycling. I couldn't agree more as my run-ins with squirrels and most recently a car (!) are ample testament to the fact that helmets do work, they save your precious noodle and if you do bang your head, rather the helmet take the impact than your brain. We can get new teeth, new arms, skin will heal and bones will mend, but brains are harder to fix and since we only have one it's worth looking after as the kids in this video explain -

November 22, 2007

Exoforce for Real: Fully Functioning Exoskeleton for Humans

Some years ago I worked on LEGO Exoforce and inspired by the exoskeleton that Sigourney Weaver uses in the Alien movie, in addition to the Manga inspirations of Gundam and NeonGenesis Evangelion, the exoskeleton robots operated by tiny mini-figures took form.

Little did I know that only a year or two later, the technology would be available not just to play with as an idea in a toy, but something for us to try out for real. This video demonstrates the exoskeleton and sadly, here it is shown as something for the military to use, whereas I could see tons and tons of uses for it to help people in their day-to-day activities. Imagine no longer needing a wheel chair, just step into your exo and off you go.. dancing, running, walking up the stairs, playing ball - you name it.

November 20, 2007

Why the Era of the Insider is Over

Now this is intentionally a controversial title for a post, but hear me out. I'm not saying that we no longer need people who know stuff, in fact we will need them more than ever before - but what I am saying is that information and expertise is becoming so ubiquitous (through the Internet) that some of the models for profiting from expertise and insider knowledge are rapidly becoming redundant.

So back to the post. Let's start by a poignant example. Here in the UK estate agents have been running amok with property prices of late and been trying their best to prop up property prices all around the country. Why? Because the higher the sale price, the better their fee (as it is often calculated as a percentage of the final sale price). So whether you like it or not, it is in estate agents' interests to get as high a price for a property as possible. [Don't even get me started on whether it is reasonable to pay half a million pounds for some house built over a century ago, where heating mostly benefits the pigeons outside and no angle in the house is 90 degrees, making office chairs on casters spontaneously migrate to one corner of the room.]

Anyway - the game has been that of poker: If we tell you the price is going up and you better get on the property ladder soon, (pandering to the human weakness of dreading to lose out) people invariably believe it and more often than not in recent years, have been extending themselves far more than what could be recommended to just get on that property ladder.

Interestingly this began changing not too long ago, first with Nethouseprices, an on-line facility that keeps track on the actual price for which a property was sold. Certainly this began drawing a lot of interest and curiosity from people, but there was still room for estate agents to jump in the middle and say - 'weeeelll, that was then... this is now and I tell you it is hotting up big time!'. What do I mean? Well, the prices listed on Nethouseprices are lag measures - they only tell you the news AFTER it has happened. It's like saying - I would like to lose weight and tracking your weight only by getting on the scales every morning. The scales will tell you your weight at that precise moment in time, but not whether you are likely to be losing some weight anytime soon.

Well, I hear you ask - how could you measure the likelihood of losing weight? By finding a lead measure instead. So if you measured how often you took some exercise and how many calories you burned every time you exercised, offsetting that against how many calories you took in and going on the theory that if you burn more calories than you eat - you will find that sooner or later you begin losing weight. That's a lead measure. Keeping track of that will tell you before you get on the scales what the scales are likely to tell you. How does this apply to the housing market?

The fact is that the housing market is catching up too and instead of reporting lag measures (i.e the price at which properties were sold and no use to you since the property is no longer on the market so you can't jump in and buy it instead!) we, the consumers are beginning to have a chance to peek into that precious secret folder that only estate agents and individual sellers had access to before - that is, how much the price is coming down WHILE the property is still on the market. Ooops! The emperor no longer has any clothes as PropertySnake, interestingly named to be the opposite of the property ladder, will show. PropertySnake tracks how much prices of properties have fallen over time and by looking up areas by post-codes you get a good sense of the overall trend in that area in addition to what is happening to a particular house. If you then are so intrigued by what you find, you can look up with what estate agent that house/flat is listed with by clicking on the listing.

It is also a step on from traditional price comparison sites, which have mushroomed recently, because again - although those sites compare the prices right now, they seldom give you any indication of where the market is going. The same phenomenon is what happens at Ebay - because everyone can bid whenever they like and only by keeping track of something over time can you see whether the demand for that is heating up or not, it means your powers of detecting broader trends are limited to your own power of observation and whatever little software widget you might have that gives you the bids that are just about to close so you can bid in the last few minutes.

All those are still tactical tools, and up till now the strategy has been left to experts, but as we begin to see with house prices and no doubt with other areas too - the last vestiges for insider knowledge is becoming undone.


November 19, 2007

Why So Few Women at the Top: The Weight of Many Small Things

An excellent article recently appeared in the Harvard Business Review analysing why so few women have made it to top management in Fortune 500 companies. Their take is an interesting one, highlighting the fact that commonly perceived reasons for lack of female career progression, such as 'the glass ceiling' are in fact outdated metaphors for what is today a much more complicated picture.

They highlight the fact that times have changed and

the glass ceiling metaphor is now more wrong than right. For one thing, it describes an absolute barrier at a specific high level in organizations. The fact that there have been female chief executives, university presidents, state governors, and presidents of nations gives the lie to that charge.

At the same time, the metaphor implies that women and men have equal access to entry- and midlevel positions. They do not. The image of a transparent obstruction also suggests that women are being misled about their opportunities, because the impediment is not easy for them to see from a distance. But some impediments are not subtle.

Worst of all, by depicting a single, unvarying obstacle, the glass ceiling fails to incorporate the complexity and variety of challenges that women can face in their leadership journeys. In truth, women are not turned away only as they reach the penultimate stage of a distinguished career. They disappear in various numbers at many points leading up to that stage.

The article goes on to explain the very complex and nuanced world, to be seen more like a labyrinth rather than a single unsurmountable obstacle that provide the reasons why so few women indeed make it to the top. A series of actions are also suggested as ways for companies to address this problem, making a strong point of the fact that there is more to empowering women than putting quotas in place.

Summarising:

  1. Increase people’s awareness of the psychological drivers of prejudice toward female leaders, and work to dispel those perceptions.

  2. Change the long-hours norm.

  3. Reduce the subjectivity of performance evaluation.

  4. Use open-recruitment tools, such as advertising and employment agencies, rather than relying on informal social networks and referrals to fill positions.

  5. Ensure a critical mass of women in executive positions—not just one or two women—to head off the problems that come with tokenism.

  6. Avoid having a sole female member of any team.

  7. Help shore up social capital.

  8. Prepare women for line management with appropriately demanding assignments.

  9. Establish family-friendly human resources practises.

  10. Allow employees who have significant parental responsibility more time to prove themselves worthy of promotion.

  11. Welcome women back.

  12. Encourage male participation in family-friendly benefits.

Full version of article

November 16, 2007

The Business Jargon Buster

Back from my lengthy travels this week I picked up the Economist's The World in 2008 again, a report I always look forward to reading as it is diverse in points of view and always packed with insight, in addition to being spiced up with the occasional slice of current affair humour thrown in for good measure.

Andrew Palmer's The Good Jargon guide is an excellent example of just such an article - close enough to remind all of us of the buzzwords we use, but witty enough to make us laugh at ourselves too. Some of my favourite witticisms from this articles is the references to globalisation. First everything was supposed to become the same (Coca-colonisation), then local differences made all the difference (localisation). Now some things are the same and others different (glocalisation) and because of Thomas Friedman's bestseller we are even debating 2D vs 3D - is the world flat or spiky? It will appear insightful in a business meeting to state that the world is round - but a 10-year old could have told you that.

Also the references to emerging markets by acronym means Brazil, Russia, India and China are a BRIC, China and India are Chindia and my favourite, Palmer is rooting for Spain and Latin America to be referred to collectively as SPLAT, I love it. Furthermore it's not about making heads or tails about stuff no more - instead it's the size of your tail that matters, apparently. The Long Tail is of course the theory of how niche audiences can be catered for through all of us being increasingly connected on-line and thus coupling supply and demand is easier than ever before. The thinking is that lots of niche products are more important than a few blockbusters, but then we have Fat and Heavy Tails where extreme events occur more frequently than theory predicts, but if you do away with tails altogether and go for a Black Swan, you are into territory that is wholly unexpected.

I also totally agree with the point of labelling anything 2.0 - yes we've heard about web 2.0, but do we really need books like The World is Flat 3.0, (making you think of infinite software upgrades where there's no discernible difference, but somehow you still have to pay for it) Lunch 2.0 (Silicon Valley canteens serving free lunches) or Government 2.0 (where citizens become more involved) - seems like we are creating a whole league of BS 2.0 too? Or what about Greenwash - the environmental version of whitewash, or forgetting marketing campaigns and going for 'poking' people instead. It's a ridiculous world out there and somehow we need to describe all these ideas, but it appears that there is an entire industry devoted to dreaming up silly names for things, massclusivity anyone?

November 13, 2007

Site Design Update

No.. don't go! The site looks a little different (because I got bored with the old design), but it's still digressing happily into new, random and undiscovered subjects.. ok ok when I have a chance. My excuse this time is a bike crash, which albeit not serious, has forced me to reacquaint myself with my dentist, whom I now see more frequently than some of my close friends.. It's not what you think, ok - just my front teeth I have been praying would survive the shock of the crash, have demanded some close circuit monitoring, but are feeling happier already. Soon I shall get back in action, just have a trip over to the land of coffee and cake between me and some solid time composing the next post, but it's coming!

November 08, 2007

Teaching in the Age of the Digital Native: LEGO Exploring Creative Learning Solutions for Developing Countries

Our students have changed radically. Today’s students are no longer the people our educational system was designed to teach.

Today’s students have not just changed incrementally from those of the past ...a really big discontinuity has taken place.. This is the arrival and rapid dissemination of digital technology in the last decades of the 20th century. Today’s students – K through college – represent the first generations to grow up with this new technology. They have spent their entire lives surrounded by and using computers, video-games, digital music players, video cams, cell phones, and all the other toys and tools of the digital age. Today’s average college grads have spent less than 5,000 hours of their lives reading, but over 10,000 hours playing video games (not to mention 20,000 hours watching TV). Computer games, email, the Internet, cell phones and instant messaging are integral parts of their lives. (Marc Prensky)

With this realisation in mind, a radical re-think of education and skills development is needed. It's no longer about a teacher at the head of the class-room lecturing a bunch of disinterested students, too busy txting their friends, but about ways to utilise children's competencies and curiosities in the digital fields to improve learning. Another layer to this is the growing digital divide, where said media is becoming more and more important in our lives, but the rate of technology adoption and access is of course the greatest in the Western world, where developing countries are often left behind.

Nicholas Negroponte, founder of the MIT Media lab, pioneered a solution to this growing problem through his One Laptop Per Child initiative, where the goal is to create a hundred dollar laptop, available to kids in the developing world to ensure they will not grow up to be the Digital have-not's whose abilities to learn, network and build a livelihood for themselves is hampered by a lack of key skills. As Negroponte puts it: "Any nation's most precious natural resource is its children. We believe the emerging world must leverage this resource by tapping into the children's innate capacities to learn, share, and create on their own. Our answer to that challenge is the XO laptop, a children's machine designed for “learning learning.”

Drawing on 10 years of research, product development and success as a consumer robotics pioneer with LEGO MINDSTORMS®,  LEGO Education, The LEGO Group's educational division, today begins testing of creative curriculum solutions in three schools in Brazil to establish the best technology platform for bringing 21st Century skills to students ages seven and older in underserved and developing countries.

LEGO Education is exploring how to harness technology to bridge the physical and virtual play worlds to provide advanced teaching methods that integrate science, math, engineering, language, social skills, and more. The plan is to provide selected classrooms with concept products that foster the hands-on, minds-on creative play for which the LEGO(R) brand is universally known. Ultimately LEGO Education is aiming to provide cost-effective, high-impact, versatile tools that foster creative exploration and learning for those schools and students who need it most to prepare for the future.

LEGO Press release

21st Century Skills

October 30, 2007

The Death Star Canteen

Just en route to the States I came across this sent to me by both Alex Nisbett and Tracy Suff on Facebook so I owe you both for cheering me up in the midst of airport security, online check-in and bag-drops (here we come!!).. Imagine Darth Vader in the Death Star.. going down for some food..

For those of you who aren't familiar with the comedian doing the voice-over: check out Eddie Izzard and your world will never be the same!

October 29, 2007

Priceless comedy for a Monday

Many thanks to Mark over at Herd for reminding me of some of the classics in LEGO stop frame animation. These two were created by the chaps at Spiteyourface.com where you can find plenty more of their handywork.

How much is this blog worth?

Is it possible to quantify the value of mine and others blood sweat and tears all collected here on this blog in the form of blog posts? I started blogging in June 2005, more curious about the concept than really understanding the extent to which one has to go in order to create consistently good posts. So now, a few years wiser (but still learning!) I have a slightly better idea, but no less respect for those diminishing numbers of people who in the capacity of one person only (!) consistently do keep producing great posts in addition to juggling a full-time job. Diminishing numbers? How come?

Well, back in the day when I started blogging (granted, it wasn't that long time ago so you can't really call me a true early adopter) it was still all about words on a page. Good copy, thoughts, insightful content.. all that. Trouble is that it requires time to think. Not just thinking what you are going to do next, but really thinking about framing your topic, the arguments you are going to make, the conclusion. It was more about taking a leaf out of the book of a good journalist than anything else.

So what's different these days? Not a lot I would argue, but equally - in recent years there has been an exponential growth in widgets and aggregator content you can now decorate your blog with, embed Youtube videos or indeed get a whole hoard of people writing content for your blog. It seems that these days it is more about regular (frequent) updates than it is about epic deep postings and with all this paraphernalia you can be more of a synthesiser of content than an originator. Why? Because synthesising is easier than thinking up stuff from scratch.

So I have been losing out. Fearing a confused end-product (the blog) I mostly avoid featuring other content and aggregated stuff on the site than my own - bar some exceptionally good bits I can only admire. Also, I am yet to convince someone else to give up their spare time for free to contribute to this blog, so no likelihood of that changing anytime soon. Not going for a ton of Ad-sense material and Amazon shop widgets I don't make a lot of money with this blog. I also worry far too much about my content being good enough so level of self-censorship acts against me too. As I work and talk and think all day, come evening I often feel that whatever I have left to say isn't really that important anyway :) Given that so many things act against me here, I couldn't resist trying out this little mash-up from Dane Carlson where you can type in your blog address to quantify how much it is worth. Below is the result for Digital Digressions, a sobering realisation that I need to work harder. Give me 25hrs in the day!


My blog is worth $24,275.22.
How much is your blog worth?

October 25, 2007

Why Some of Us Give Up and Others Try Harder

How you react to adversity is really telling - some of us throw in the towel and simply give up, and others, facing almost insurmountable obstacles, don't think twice about continuing. What makes us strong on and how do people find the strength within themselves to carry on in the hardest of times?

As an avid cyclist, reading Lance Armstrong's 'It's Not About the Bike' is of course an amazing illustration of how he turned his life around, being diagnosed with cancer, battled four cycles of agonising chemotherapy enough to make the best of us curl up in agony and came back to win a total of 7 Tour de France victories. As he puts it in his consecutive book 'Every Second Counts'

"The experience of suffering is like the experience of exploring, of finding something unexpected and revelatory. When you  find the outermost thresholds of pain, of fear, or uncertainty, what you experience afterwards is an expansive feeling, a widening of your capabilities.

Pain is good because it teaches your body and your soul to improve. It's almost as though your unconscious says "I'm going to remember this, remember how it hurt and I'll increase my capacities so that next time, it doesn't hurt as much". The body literally builds on your experiences and a physique and temperament that have gone through a Tour de France one year will be better the next year, because it has the memory to build upon. Maybe the same is true for living too.

If you lead a largely unexamined life, you will eventually hit a wall. Some barriers can be invisible until you smack into them. The key then is to investigate the wall inside yourself, so you can go beyond it. The only way to do that is to ask yourself painful questions - just as you try to stretch yourself physically."

Professor Carol Dweck at Stanford examines exactly this. Through more than three decades of systematic research, she has been figuring out answers to why some people achieve their potential while equally talented others don’t—why some become Muhammad Ali and others Mike Tyson. The key, she found, isn’t ability; it’s whether you look at ability as something inherent that needs to be demonstrated or as something that can be developed.

[from Stanford Magazine] "Students for whom performance is paramount want to look smart even if it means not learning a thing in the process. For them, each task is a challenge to their self-image, and each setback becomes a personal threat. So they pursue only activities at which they’re sure to shine—and avoid the sorts of experiences necessary to grow and flourish in any endeavor. Students with learning goals, on the other hand, take necessary risks and don’t worry about failure because each mistake becomes a chance to learn. Dweck’s insight launched a new field of educational psychology—achievement goal theory.

Dweck’s next question: what makes students focus on different goals in the first place? During a sabbatical at Harvard, she was discussing this with doctoral student Mary Bandura (daughter of legendary Stanford psychologist Albert Bandura), and the answer hit them: if some students want to show off their ability, while others want to increase their ability, “ability” means different things to the two groups. “If you want to demonstrate something over and over, it feels like something static that lives inside of you—whereas if you want to increase your ability, it feels dynamic and malleable,” Dweck explains. People with performance goals, she reasoned, think intelligence is fixed from birth. People with learning goals have a growth mind-set about intelligence, believing it can be developed. (Among themselves, psychologists call the growth mind-set an “incremental theory,” and use the term “entity theory” for the fixed mind-set.) The model was nearly complete (see diagram).

To me this approach is really interesting, because not only can it influence the way we approach life, career and learning, but through the quote from Lance Armstrong - it can also be applied to physical performance. And to great result, as proven. So what does this all mean? Milton Chen talks about how children can be taught to "feed their own brains" through understanding that their brains and intelligence can be grown and how this mind-set actually improves their academic performance.

As Chen explains: "I asked Dweck about the implications of her research -- what teachers and parents should do, for instance. In an email interview, she recommended the following strategies:

 

  • Teach students to think of their brain as a muscle that strengthens with use, and have them visualize the brain forming new connections every time they learn.
  • When they teach study skills, convey to students that using these methods will help their brains learn better.
  • Discourage use of labels ("smart," "dumb," and so on) that convey intelligence as a fixed entity.
  • Praise students' effort, strategies, and progress, not their intelligence. Praising intelligence leads to students to fear challenges and makes them feel stupid and discouraged when they have difficulty.
  • Give students challenging work. Teach them that challenging activities are fun and that mistakes help them learn."

Funnily enough - my own voracious appetite for reading anything and everything is very much in line with the same thinking. I believe we can learn anything we set our minds to and it is those moments that feel a little like vertigo, when new horizons of discovery open up in front of your mind's eye, that keeps me going and motivated. A full life isn't one without a continous expansion of our mind, abilities and  wisdom.

October 23, 2007

The Key to Social Media: Above all - Be Useful!

First I would like to dedicate this post to Mum of a LEGO Kid, because you just convinced me to drag myself out of my self-pity (I have a cold!) and reflect on what were my Aha-moments from last week's Conference on Social Media and User-generated Content.

So a rather intimate affair, we were around 50-60 people in total and from a refreshing variety of companies ranging from CNN, Yahoo, Coca-Cola, Deutsche Bank, TripAdvisor, E.On, Honda, Habbo Hotel, Spannerworks and many more. Although initially I was expecting something bigger, the frankness of the discussion and the willingness of people to share their thinking and ideas was great - it seems a smaller conference is more conducive to that, rather than a bigger one where you never get to know everyone there.

Interestingly, there were also plenty of different approaches to the subject matter - from literally how to do corporate blogging by VisitBritain.com to my own talk about how we at LEGO strive to not only involve lead users in our product development, as was the case with LEGO Mindstorms NXT, LEGO Hobby Train and now the LEGO Universe MMOG but also have created ways for everyone to design their very own LEGO products via LEGO Factory and are gradually setting up structures to open up our business platform to our fans and LEGO certified professionals, creating an business ecosystem around LEGO.

Honda contributed with a case studies of their recent marketing campaigns on 'Hate Something Change Something' and 'Hondamentalism', both which I thought were brilliantly executed campaigns, but somehow I was a little disappointed not to see a truer user-focus from them - i.e users really having a big say in what Honda does, more than just interact around the campaigns.. perhaps it is hard to do as a car manufacturer, but somehow I would like them to be different and do it anyway! (call me a hopeless romantic!)

Coca-Cola talked about how coke music was the spring board for many a young aspiring artist and how the community here took off - of course needless to say, music has a strong tribal effect particularly on young people so hats off to Coke for making it happen. Another piece of inspiration came from Yahoo, whose Yahoo Answers is an interesting way to create discussion around a topic and find answers to all your questions, whatever they may be. Not that revolutionary you may say, but think of it this way - Wikipedia is great if you want to find the explanation to something you have stumbled on, but aren't sure of the details. Yahoo answers is great if you have a question, but don't know the answer.. You with me? Hmmm... perhaps not the best explanation - but essentially I'm trying to say that here community interaction is focused around problem solving, where the collective brain of hundreds of thousands of Internet users can come to your rescue whatever the problem.

Also, I can't help but love the pixelated world of Habbo, created by my fellow Finns at Sulake Corporation - also a massively multi-player on-line game, this one primarily at teen-agers and very funny in its approach to characters, locations - you name it.   

So ultimately if I was to distill my thoughts from the conference without making this too long a post it would be this:

  1. Create an open platform - platforms work better than closed solutions, because you can never quite anticipate how people will use things you create. If you have a platform, more things are possible and it is easier to reconfigure stuff that doesn't work. Open platforms means its easy for advocates to get others on-board, and you do want a bustling community for it to make sense!
  2. Unite people behind something they care about - Social networking is great, but after you've got all your mates on Facebook or Myspace, why would you go anywhere else? Good question. Ultimately we tend to be more open about meeting new people when it is around a subject we are really in to - immediately we have something in common with these strangers and it is easy to strike up a conversation. On-line it is very similar too.
  3. Make it useful - Whatever fancy community you want to create, this links to the above point. Many an idea dies a horrible death, because beyond the novelty factor, it really doesn't do much. The bits that people come back to over and over again are the useful bits. Wikipedia is useful. Linked-in is useful too, these things have a purpose people get and hence I predict they will be around for a long while. Facebook has a chance of being around far longer than Myspace, because they went for an open platform, allowing people to come up with tons and tons of widgets and applications (some useful, some less useful), but at least they are there and things happen at a breakneck speed, so there is a reason to keep coming back for more than just checking on your mates.
  4. Don't manipulate, facilitate - This one is very much about the approach. Meaningful things happen trough facilitation, only bad things happen through manipulation. Enough said. Help people to make a difference and you help yourself.
  5. Be truthful and honest (and humble) - No, Social Media is not some sort of smoke and mirrors thing you can douse a failing product line in and miraculously see it recover.. it is essentially a dialogue and nobody wants to discuss anything with a liar and a cheat. To involve users you have to be honest and truthful, not think you can use this thing to warp people's perception from bad to good. Moreover, treat people with respect - always. I get so furious for instance when I hear people talk about driving traffic to websites by comment spamming - no, it doesn't work. You look like an idiot trying to advertise Cillit Bang by posing as Barry the character from the adverts on someone's blog..
  6. Have some fun! Yes it can all be very serious sometimes and uniting people in laughter is a great one, however - it's more of an ingredient, as not all people will find all things funny all the time. Also, people who share a common interest or passion are more likely to be able to share something funny between them and boy, sometimes we all need cheering up!

Last, but not least I'll do a plug for our friends at Spannerworks, who have created a no-nonsense guide to all things social media in a nifty E-Book you can download and dazzle your friends with in-depth knowledge. Or as Forrester research puts it ‘Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world.’ Forrester Research, Social Computing - How Networks Erode Institutional Power, And What to Do About It

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Nota Bene:

  • NB.
    The views expressed on this blog are mine and mine alone.
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