The Pain of Self-Censorship or How to Write a Blog Post You Can be Bothered to Read?
In English there is this brilliant saying about 'creating a rod for one's own back'. This is how I have become to view blogging since attempting it (more or less consistently) since June 2005.
In my humble opinion there are two radically opposing forces at work, neither one too daunting to deal with when viewed separately and in isolation, but however - when both are seen together and in context of one another, they create the explosion of (not necessarily good) content in the blogosphere.
Force 1: The Need for Frequency
Blogs are great. Invariably they have successfully identified a niche to talk to and they do so at a frequency, which daunts anyone with a full-time job other than blogging. It's a self-fulfilling prophesy in a way - in order to get greater frequency of traffic and higher rankings in Google (based on numbers of links) and in Technorati for that matter (thanks to the Authority figure) one has to keep posting at the speed of a four-handed typist, and be continuously relevant, pandering to one's audience and be offering something new and different that people are willing to come looking for.
So how do people do this? Some employ robots to scavenge the web and report any and every tidbit of relevance on said blog, others blog about everything and the kitchen sink (read: quantity doesn't necessarily equal quality), others like my great idol Guy Kawasaki are clever and do a combo of interviews, postings and musings which are invariably good, but also diverse and different enough to keep people coming back and linking to him. However, I still think if it is a one-man (woman) enterprise, it can take up a lot of your time (easily!) and the more ambitious you are in terms of climbing in rankings, the more time you have to devote to providing content. Just see Guy agonising about trying to get to the top of the Technorati list!
Then you have laypeople like me who get swamped with work for about four weeks and disappear from the blogosphere altogether to tend to whatever (work) emergency needs fixing and see a slump in my visitor numbers and Technorati authority figure straight away... there is no mercy at all. And tons of work also hit you from another angle: you are simply too knackered to think up some delightful blog post on a deep subject, which means it becomes all too easy to procrastinate and post-pone it to yet another day.
Force 2: The Need for High Quality
So why do people come to blogs? I would argue they come, because a topic grabs their interest and they feel the post may have something to offer in terms of amusement, insight, advice, consolation, ideas or entertainment. Do they find it consistently, to a high level? They come back. If they don't? They come once, never to return. So to describe the rod I have made for my own back it must be my own sense of inability to keep posting insightful, relevant posts in a timely manner to the diverse audience that reads my blog (consistently). It also means that due to everything being traceable you never get away with anything, no slack quoting, no miss-spellings, no copy-pasting, no incoherent thinking... it's done a lot for my posting skills, but it has equally created a high threshold for me to get over - Is the post good enough, is it useful, will people read it ?- I agonise every time.
So looking at it - Force 1: the need to keep posting frequently and its diametrically opposite Force, Force number Two: the need to maintain a consistently high quality - these two are continuously at war with each other, at least inside my own head. For the risk of sounding terribly trite: I have to wait for inspiration - there are days when I can wax lyrical about almost any topic and there are other days when I keep putting my foot in my mouth, so I give up and you see yet another week of no postings, which must be equally frustrating. So is there a way out of the prison of my own making?
How to Write a Blog Post You Can be Bothered to Read?
A little caveat here: writing a post YOU can be bothered to read.. that's the test! Can YOU yourself go back in a few days or months' time and read the post you have written again and enjoy it? Does it remind you of something you had almost forgotten, hadn't you jotted it down in the blog, the trail of thought would have been lost on you forever? If you answer yes to the question above, chances are you are using your blog not only to learn and grow yourself, but so are your readers. If you say no, it sounds like you are filling your blog with stuff just for the sake of making or creating a noise (registering on Google/Technorati). In all honesty, time is a great judge - going back over my blog archives there is a lot that I have deleted, that were relevant at the time, but didn't survive to become 'timeless' in their insights.
So what's more important - the intrinsic motivation of being able to understand your own thoughts better, learn from them, share with others and collectively grow or the extrinsic motivation of what ranking you have on Technorati? Some clever individual might say that Technorati is a reflection of the usefulness or relevance to others of your postings too, but bearing in mind that the figures can be influenced and that you, as so many others have only limited time and resources at your hands, you may want to gain other more satisfying rewards from it rather than forever feeling like you are never outputting enough content/linking to the right people/getting enough traffic to raise your standings in the ranking system. That alone can't keep inspiring people to keep blogging for ages, can it?