Did you know?

Right now I'm in the midst of a huge annual effort in the company to gather up insights, trends and inspiration to kick-off our annual innovation process - taking a starting point in a broad understanding of the world (both long-term and short-term) and making sure that insights are at the heart of how we innovate as a company.

When I say 'innovation' I literally mean 'the act of generating more value for the consumer, customer and the business by fulfilling a need or job to be done better than anyone else'. And to do that well, you of course need to understand what the needs and jobs to be done are out there - where can you be better, do more and be more relevant than you were even just a few months ago.

Of course it is a challenge to make sure you have as much relevant insight as hand as possible - but the second challenge is quite the opposite - the sheer quantity of information that is now available and the rate it also changes presents quite a task to ensure you don't drown people in information, but sift through it all - establish patterns and digest and present the insights in ways that make it workable for a wide range of people from different disciplines.(Remember: none of us are as smart as all of us, so the more people you can involve in the innovation effort the better chance you have of innovating both on small, medium and large scale and often you'll need all of those to be truly groundbreaking). So you need to create an inspiring and empowering experience, sparking ideas as opposed to anxiety (too much information, I can't handle it) or the opposite: boredom (I've heard it all before: what's new?).

One thing that I came across recently, is this 'Did you know' range of videos - which are very inspiring in how they contextualise the pace of change taking place right now. Below is the original video, which also talk about things we need to do as humanity to make sure we can keep abreast with the developments. I am told that the CEO of Coke recently used to get his team of senior leaders thinking about the pace of change. Below that is the other video, a 2008 update of some of the facts mentioned. So insights can be inspiring - in fact, when you really know what's going on - you realise we are all living on borrowed time and the more we understand that, the more likely we are to stay in business in the future too.

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