Upcoming Conference on Social Media & User-generated Content

You guessed it - a bit of shameless self-promotion as I will be speaking at this conference, but to be fair - it's on a topic I'm passionate about (as you know!) and am actually really looking forward to hearing about what others in completely different industries are doing to involve users in not just creating content, but in shaping their businesses.

Here's the official marketing blurb: Attending this premier Marcus Evans conference will enable you to:

• Gain a clear understanding on the difference between real changes in consumer behaviour and simple passing trends
• Discover how your organisation can truly engage consumers in the digital world and allow them to experience your brand in innovative ways
• Develop innovative initiatives to generate a higher response rate to your marketing campaign to run over the social networking communities
• Engage your target audience in the conversation
• Deal with the 'dark side' of social media and successfully turn it into an opportunity

Benefit from Case Study Presentations by:

• Coca Cola harnessing the power of the consumers to be the brand stewards of the future
• CNN presenting the value of incorporating user-generated content and social media into a mainstream media brand
• 3 Scandinavia exploring the future of on-line advertising
• Honda sharing the key success factors of a well built marketing campaign
• Sulake Corporation Oy (the provider of Habbo Hotel virtual community) engaging consumers in a more creative way
• Dow Jones looking into the future of on-line PR and reputation management
• LEGO integrating consumers in the business practise

So there you have it. A chance to supercharge your brain with tons of ideas and meet some interesting people, how about it? Here's the brochure for the conference with registration details

Download gm109_marketing.pdf

Comments

[Mom of a Lego Kid]

I'd love to hear what some of your 'ahas' were on this conference.